Most startups optimize for the wrong acquisition metric — and scale their way into a trap. Here's the framework used with 40+ startups to build channels that actually compound.
Read the Essay →Most founders pick channels based on what worked at a company they admire. That's almost always the wrong starting point. Here's the framework for identifying which channels you should be in — based on your ICP, not someone else's case study.
Referral programs fail because founders confuse mechanics with motivation. The real work happens before you build anything.
What works in London, Berlin, and San Francisco often catastrophically fails in Lagos.
A structured fillable workbook for defining your Ideal Customer Profile — including job-to-be-done analysis, psychographic mapping, and channel-behavior matching.
Complete GTM framework. Positioning, ICP, channel selection, funnel design, metrics, and a week-by-week execution calendar for the first 90 days.
Country comparison matrices, local channel guides, regulatory checklists by market, local partnership evaluation framework, and pricing architecture templates.
Godwin's complete GTM methodology packaged into a structured self-paced course with 8 modules, workbooks, exercises, and optional community access.
Godwin is a GTM strategist and user acquisition specialist with 15+ years of experience helping startups build growth systems that compound. He has worked with over 40 startups globally, navigated market entries across 18 African countries, and served as Fractional CGO for Series A and B companies.
The GTM Engine is his public intellectual platform — a place to share the frameworks, case studies, and market intelligence accumulated across a decade of doing this work for real companies with real money on the line.
If you want the thinking, you're in the right place. If you want Godwin to implement it for you, head to the agency.
A practical framework for building user acquisition systems that improve over time — not campaigns that require constant feeding and produce diminishing returns.
What the data says about Africa's growth trajectory, why most market entry strategies fail, and what the winning playbook actually looks like on the ground.
The exact sequence of decisions and experiments that the fastest-growing early-stage startups use to acquire their first meaningful user base without wasting money.